The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole

Book 23/52

“This was exactly the same lesson I’d learned as a teenage gaming blogger: when I wrote about niche topics, viewership was mediocre. But when I wrote about universal life lessons, my writing went viral.”
― Nicolas Cole

Dear Fellow Reader,

Thank you so much for your continued support and for investing your time in reading my newsletter. Your readership means a lot to me!

Nicolas Cole’s book The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention has changed my perspective on writing online. I am glad I came across it, and I have added it to my catalog of books that need to be reread.

This book reads like a gaming manual to writing online, and I am here for it. 

Nicolas first started blogging as a gamer for World of WarCraft and as someone who used to play video games with my brother, my favorite being Jak and Daxter. I understand the analogy he used-treating online writing as a video game. It’s not just about learning the skills for level one to beat the level and move on to level two, but also about the excitement of the journey. It’s about getting as many eyes on your work as possible, learning what works and doesn’t work, and discovering what people want to read more of. It’s an inspiring and exciting approach to online writing.

So, one of the first takeaways from the book was building a habit of constantly writing online. Nicolas’s first step was answering one question daily on Quora to make his habit as he transformed from a gamer blogger into a professional full-time writer. 

Realizing he only knew how to write about gaming, he was looking to expand his horizons and capabilities. So, in following suit, I have started to write on Quora, and I can already feel the difference. At first, finding a question I thought I knew enough to answer was hard as I was learning the social platform. The algorithm doesn’t know what to show me, having never answered anything. But now that I am coming to the end of my second week, I am finding it easier to get into the flow of answering. 

I have taken the advice from the book and started on Quora while also expanding what I am writing about on my blog, substack, and medium. I need to get their feedback as well. Feedback is the next thing I will need to focus on to figure out what readers are looking for and how I can help either educate them or entertain them.

I am excited to see how these methods will improve my writing skills. If you’re looking for an inspirational perspective change and how to take action to make your writing goals a reality, I suggest reading The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention.

Thank you for reading!

Tell me, Reader, what are you reading this week? Have you read The Art and Business of Online Writing? What did you think? Comment below!

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